Brand
English

A personal identity and product family

A system for work that should feel unmistakably related—not identical.

thimabi is the personal brand of Thiago Bittencourt and the shared identity behind a small family of editorial, utility, and private digital products. The system favors clarity, durable craft, and purpose over decoration.

01

Foundation

One house, different rooms

The same signature, typography, spacing discipline, and interaction principles create recognition. Each property keeps the density, hierarchy, and expression its job requires.

  • Purpose before decoration
  • Immediate value with progressive depth
  • Personal evidence over generic claims
  • Quiet craft and durable web

02

Signature

One controlled geometry

The lowercase t, asymmetric enclosure, and precise point form the master mark. The full signature is the default expression; the compact mark is reserved for constrained contexts such as favicons and avatars.

64 px32 px16 px

03

Color

thimabi blue at the center

#1F4E79 is the fixed identity color. Its tonal family supports hierarchy, while warm sand, adjacent teal and indigo, and the established property accents add contrast without competing with the core. Neutral and dark-interface colors remain purpose-built for reading and interaction.

Blue family

Deep blue#173A5Bthimabi blue#1F4E79Mid blue#3F719DHighlight#83B5E0Blue mist#DCE8F0

Foundations

Ink#17242ESlate#647078Rule#D7D4CAPaper#F4F1E9Page#FFFEFB

Supporting hues

Editorial#B3261EUtility#3F7D47Terracotta#B96745Sand#CDAD7ATeal#1F786AIndigo#2A1F78

Dark interface

Night#10161APanel#1C252BDark rule#344047Light ink#EDF0EB

04

Typography

Three voices, one family

Karla carries identity and interfaces, Newsreader supports sustained editorial reading, and Inconsolata handles code and precise utility data. Their roles change by property, but their hierarchy stays coherent.

Identity & interface

Karla

Rigorous clarity400 · Regular
Rigorous clarity400 · Italic
Rigorous clarity600 · Semibold
Rigorous clarity700 · Bold
Editorial

Newsreader

Ideas need room to unfold.400 · Regular
Ideas need room to unfold.400 · Italic
Ideas need room to unfold.500 · Medium
Ideas need room to unfold.600 · Semibold
Utility & data

Inconsolata

coordinates: 22°54′S400 · Regular
coordinates: 22°54′S600 · Semibold

05

Applications

Identity adapts to the job

The system is shared material, not a universal template.

06

Imagery

Orientation rather than ornament

Illustration draws on maps, marginalia, books, and engineered objects as systems of thought—not as decorative props. Every image must help establish place, explain structure, or support meaning, with paired light and dark treatments when needed.

07

Use

Consistency without sameness

Do

  • Keep thimabi lowercase
  • Use the canonical mark source
  • Let the page own its light or dark theme
  • Preserve each product’s working cognitive map

Avoid

  • Redraw or distort the mark
  • Use generic startup gradients or ornamental motion
  • Force every property into the same layout
  • Claim authority through empty marketing language

Designed as a durable extension of Thiago’s work: rigorous, cosmopolitan, analytical, and dependable.